About Us

About ItsBeautyCheats

ItsBeautyCheats is a small Irish business founded by myself, Orla.

ItsBeautyCheats was born in November 2023 with just one product, LobeLifts. The idea for LobeLifts was born of necessity. After choosing large, statement earrings for my wedding day in December 2022, I worried about the discomfort as well as the appearance of stretched lobes. LobeLifts are adhesive protective ear patches that provided a solution to this problem.

Since launch, ItsBeautyCheats product range has grown into multiple jewellery, lingerie and bridal solutions.

I see ItsBeautyCheats as the ultimate beauty hacks destination. I am excited to continue to grow my range of innovative jewellery and beauty solutions in 2026. These are the products you didn't know you needed.

For wholesale enquiries contact orla@itsbeautycheats.com

Patent Pending

Shop our Products

Our Story So Far

1. November 2023.

ItsBeautyCheats was born with the launch of just one product; LobeLifts.

2. February 2024

Building on LobeLifts success, our second product MagnaTips was launched to glowing reviews.

3. May 2024

We began working with the most gorgeous stores as stockists.

4. July 2024

Layering Clasps were launched, completing our jewellery solutions collection. Our most successful launch ever!

5. August 2024

Leading from the continued success of our first three products, we rebranded from LobeLifts to ItsBeautyCheats.

6. November 2024

We had our most exciting launch with the introduction of No Nips. A new era for ItsBeautyCheats!

7. November 2024

We continued to receive amazing reviews and press features across some of the biggest publications.

8. November 2024.

We celebrated our first birthday with some of our best customers at our first ever event.

9. February 2025

Our products are now even easier to buy wholesale as we are available to purchase through Uniphar.

10. July 2025

This is just the beginning for ItsBeautyCheats!

Frequently asked questions

Yes, they are reusable. To ensure longevity, store your No Nips in their original plastic casing.

Yes, No Nips can be washed. Hand wash in warm water. Leave to air dry before reusing.

MagnaTips clasp onto your chosen necklace clasp. The necklace can then be easily pulled open and closed with our magnets, without needing to open the clasp.

Layering Clasps are available in gold and silver and double or triple, depending on how many chains you want to layer. Your necklaces clasp onto the magnetic Layering Clasp, meaning all 2/3 necklaces can be easily put on without undoing individual clasps.

Yes, they are nickel-free

LobeLifts stick to the back of your earlobe, adding a layer of invisible support. Your earring pierces directly through the LobeLifts patch.